Want Another Tool To Help Your Startup Get Off The Ground? Here's One, And It's Free

It’s a common little dance done between entrepreneurs and the investors they’re trying to win over: “This is a $20 billion market—I’m confident we can grab at least one percent of it.” Investors smile and nod, knowing full well that the entrepreneur is making an educated guess and ponder – even if the market is that large – whether the company could even come close to owning a tiny portion of it.